THE PIGGLY WIGGLY CHALLENGE

“It’s not about ideas, it’s about making ideas happen.”

Scott Belsky, author and entrepreneur

I like to eat.

And in order to make that happen, I’m on my way to the supermarket. Not just any supermarket. I’m on my way to Piggly Wiggly. Just in case you’ve never heard of Piggly Wiggly, let me tell you about them. Not only can you buy food there, you can also get a good dose of inspiration when you study their history. Piggly Wiggly is an American supermarket chain operating in the south and Midwest parts of The United States. Today, I’ll be shopping at one located in a town called The Plains in Southeastern Ohio.

The first Piggly Wiggly opened in Memphis, Tennessee. The year was 1916 and the owner was a man named Clarence Saunders. Piggly Wiggly store was the first supermarket to offer self service shopping, checkout stands, individual item price marking, and shopping carts. Before this bundle of amazing ideas, you handed your grocery list to a clerk and waited for them to return to to the front of the store with your goods. And that bit of history brings us to what I’m calling The Piggly Wiggly Challenge. Author and disability rights advocate Helen Keller said, “Life is either a daring adventure or nothing.”

So what about your next daring adventure?

Do you have any bright ideas?

Is there something you want to be, do or have?

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“A ship in harbor is safe – but that is not what ships are built for.”

John A. Shedd, author

Just like that ship Mr. Shedd is talking about, your ideas and goals are not going anywhere unless you take some action. What Mr. Saunders did at Piggly Wiggly changed the way we buy our food. And I bet a bunch of merchants kicked themselves in the pants because they didn’t think of it first. Even more painful would be the poor soul who had the idea but failed to act on it.

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I am about to run in The Athens Marathon. No, not Athens, Greece. Not far from that Piggly Wiggly where I shop is the town of Athens, Ohio. That is where I’ll be running 26.2 miles on race day in April.

The first time I ran this marathon was in 1992. Obviously I am older now. Am I wiser? We will find out on race day. This is where The Piggly Wiggly challenge becomes real for me. All the folks who are suppose to be smarter than me when it comes to running a marathon say the same thing. You will have to train differently as more and more candles are added to your birthday cake.

Like Piggly Wiggly I’m trying out some new ideas. I’ve added yoga, weight training, and alternating running days with swimming laps in the pool.

“Never be afraid to try new things, and make some mistakes, it’s all part of life and learning.”

Anonymous

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